Americade
Event Management System
|
Attracting an estimated 50,000 enthusiasts, Americade is the largest motorcycle touring rally in the world. This week-long annual event features massive trade shows with nearly 250 vendors, demos and displays from most major motorcycle manufacturers, catered boat cruises, guided tours in the beautiful Adirondack Park and the Green Mountains of Vermont, exclusive rodeos, stunt shows, laser shows, comedy clubs and much, much more. Software created by Latitude 40 helps manage the complexity involved in the organization of such an event.
Targeted MarketingThe Americade system collects detailed information on riders, such as their years of participation, how they discovered Americade, their motorcycle make and model, and previously purchased packages. This data is analyzed to create targeted marketing campaigns, ensuring riders receive relevant updates and offers. By tailoring communications to their interests, we keep riders informed about upcoming Americade events and enhance their overall experience.
|
Ticket SalesThis module monitors ticket purchases for Americade entry and optional activities, including horseback rides, steamboat cruises, hot air balloon rides, various seminars, and drawings. It ensures that all ticket holders can easily request itineraries and printed tickets for their paid-for events at any time. By keeping track of these details, the module helps streamline the event experience, allowing participants to enjoy their chosen activities without hassle.
Activity/Event ManagementActivities are initially planned based on estimated attendance figures. However, ticket sales for each event are closely monitored to ensure proper arrangements are made in advance, whether sales exceed or fall short of expectations. If higher attendance at a popular event is not feasible, the system helps prevent overselling by managing ticket availability. This proactive approach ensures that all events run smoothly and participants have a positive experience without overcrowding or logistical issues.
|
Running a large-scale event?
Our custom platforms make registration, logistics, and engagement seamless.
