Americade
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Attracting an estimated 50,000 enthusiasts, Americade is the largest motorcycle touring rally in the world. This week-long annual event features massive trade shows with nearly 250 vendors, demos and displays from most major motorcycle manufacturers, catered boat cruises, guided tours in the beautiful Adirondack Park and the Green Mountains of Vermont, exclusive rodeos, stunt shows, laser shows, comedy clubs and much, much more. Software created by Latitude 40 helps manage the complexity involved in the organization of such an event.
Targeted MarketingThe Americade system tracks information on riders such as years participated, how the rider found out about Americade, the rider's motorcycle make and model and previous packages purchased. This information is used to create targeted marketing so interested riders can be kept up to date on Americade events.
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Ticket SalesThis module keeps track of ticket purchases for Americade entry as well as the optional activities from horseback rides, steamboat cruises, hot air balloon rides, various seminars and drawings, etc. Ticket holders can request itineraries and printed tickets for their paid-for events at any time.
Event ManagementActivities are originally planned based on an estimated attendance, but ticket sales for each event are carefully monitored to ensure that proper arrangements are made ahead of time should sales go better or worse than expected. If higher attendance at a popular event is simply not possible, the system will help prevent overselling of the event.
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